Email campaigns powered by true relationships

Design and send emails with a visual editor, template library, and built-in deliverability monitoring. Track opens, clicks, and replies in conversation threads.

Email campaigns

Professional emails that reach the inbox

Channels Email gives you a visual editor for designing messages, a template library for consistency, and reputation monitoring to protect deliverability. Every email links to People contacts and appears in unified conversation threads. Professional messages arrive in inboxes and build relationships that last.

Capabilities

Professional email campaigns

Creating HTML emails requires design skills or developer involvement. Plain text looks unprofessional and fails to capture attention. You need polished emails that reflect your brand, but building them from scratch for every campaign is not sustainable.

Drag-and-drop blocks for text, images, buttons, dividers, and multi-column layouts. Preview emails across devices before sending. No HTML knowledge required, but source editing is available for developers who want precise control. Professional results arrive without the complexity.

Teams recreate similar emails repeatedly, wasting hours on formatting work. Styles drift, branding becomes inconsistent, and time gets wasted on design instead of communication. New team members struggle to match the quality of established patterns.

Save and organize email templates by use case, team, or campaign type. Team members select templates and personalize them with contact fields from People contacts profiles. Multiple team members can collaborate on templates in real-time, with version histories tracking every change. Consistency happens by default.

Emails silently land in spam folders and bounce rates creep up. By the time you notice, sender reputation has suffered and recovery takes weeks. Campaigns fail quietly while you assume messages reached their recipients.

Track sender reputation scores, bounce rates, spam complaints, and domain authentication status in a dedicated dashboard. Alerts warn when metrics approach danger zones before issues damage deliverability. Recommendations guide you through fixes like updating DNS records or cleaning contact lists. Problems surface early.

Sending emails without knowing who engaged leaves you guessing about effectiveness. Follow-ups go to people who never opened while engaged contacts get ignored. You have no visibility into what resonates with your audience.

See who opens emails, which links they click, and how many times they return. Engagement data syncs automatically to contact profiles in People, building behavioral intelligence over time. Tag contacts based on engagement patterns to trigger follow-up actions. You know who is interested.

A/B testing illustration

You have two subject lines but no way to know which works better. Guessing means leaving engagement on the table. Even small improvements compound over time, but without testing, you never discover them.

Test subject lines, sender names, send times, or entire content variations. Define test sample sizes and winning criteria. Channels automatically sends the winning variant to the remaining audience after your specified test period. Results archive for future reference, building institutional knowledge about what works. Data drives decisions.

Nurturing leads requires sending multiple emails over time with the right message at the right moment. Manually tracking who should receive what email and when becomes impossible at scale. Some leads get missed entirely, while others receive the wrong message at the wrong time.

Build multi-step email journeys triggered by form submissions, tag changes in Delalify People, or time delays. Add conditional branches based on engagement: engaged contacts receive one path while unengaged contacts receive re-engagement attempts. Sequences run in the background while you focus on other work.

Why it matters

Emails that reach the inbox

Reach more inboxes

Deliverability monitoring and best-practice enforcement keep your emails out of spam folders. Reputation tracking alerts you before issues damage your sender status, so problems get fixed early rather than discovered after campaigns fail.

Save design time

Templates and the visual editor allows you to create professional emails without starting from scratch. Drag-and-drop blocks handle layout complexity, so your team can focus on message content rather than HTML debugging.

Learn what works

Open, click, and reply data show which messages resonate with your audience. A/B testing removes guesswork from subject lines and content decisions, turning every campaign into an opportunity to improve.

Automate sequences

Build multi-step email journeys triggered by form submissions, tag changes, or time delays. Nurture campaigns run automatically, delivering the right message at the right moment without manual intervention.

Use cases

See email in action

SaaS company onboarding new users

The growth team builds a 5-email welcome sequence triggered by signup. Each email introduces features based on the user's role and company size stored in their People profile. Enterprise users receive emails about team collaboration and security; small business users see quick-start guides. A/B testing runs on subject lines, and the winning variant sends to remaining recipients. When users open multiple emails, their contact gets tagged "Engaged" for sales follow-up.

Result

Day-30 retention increases 20% because users discover relevant features faster. Sales identifies engaged trial users for outreach before the trial expires, improving conversion rates 18%.

SaaS company onboarding new users

Nonprofit sending a donation appeal

The development team sends a year-end appeal segmented by donor tier and giving history. Contact fields pull each donor's lifetime giving total, last gift date, and impact stories relevant to their giving level from People. Major donors receive personal notes from leadership with suggested gift amounts based on previous giving; first-time donors see stories of impact. Deliverability monitoring ensures the campaign avoids spam folders during the high-volume giving season.

Result

Average gift size increases 15% because appeals feel personal. Donor retention improves 12% because recognition language matches each donor's relationship with the organization.

Nonprofit sending a donation appeal

B2B company nurturing leads

Marketing creates an automated email sequence for leads who download a whitepaper. The sequence includes case studies, product comparisons, and ROI calculators relevant to the lead's industry tag in People. When leads open three or more emails or click pricing links, automation applies a "Sales Ready" tag that notifies the assigned account executive. The rep sees complete engagement history before reaching out.

Result

Sales conversations start warmer because reps know which content resonated. Pipeline velocity increases 22% because leads receive relevant nurturing instead of generic drips.

Professional services firm sending thought leadership

The marketing team sends monthly newsletters segmented by industry using dynamic groups in People. Healthcare clients receive regulatory updates; manufacturing clients see supply chain analysis. Partners review engagement reports showing which contacts opened articles about their practice areas. High engagement triggers a task for partners to send personalized follow-up, and click data informs which topics to cover in future issues.

Result

Inbound inquiries increase 31% because recipients remember the firm when relevant needs arise. Partners build relationships with engaged contacts before they formally enter a buying process.

Professional services firm sending thought leadership

E-learning platform re-engaging inactive students

The retention team creates an automated sequence for students who have not logged in for 14 days. Dynamic groups in People filter students by last login date and incomplete courses. Each email highlights specific courses matching the student's learning history, with progress percentages and estimated completion times. Students who re-engage receive a welcome-back email with a discount on their next course. Those who do not receive a final win-back offer before being tagged "Churned."

Result

Course completion rates improve 24% because students receive reminders tailored to where they left off. The platform recovers 18% of at-risk students before they fully disengage.

E-learning platform re-engaging inactive students

Design and send professional emails

Build beautiful emails with the visual editor, track engagement, and maintain deliverability with built-in reputation monitoring.