Text messaging that reaches everyone

Reach contacts through text messages with global carrier routing, delivery tracking, and bulk sending capabilities. SMS threads alongside email in unified conversations.

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Text messaging

Direct communication that gets read

SMS cuts through inbox noise with open rates above 95%. Channels routes messages through local carriers worldwide, tracks delivery in real time, and shows replies in conversation threads linked to People contacts. Your words reach people in seconds, wherever they are in the world.

Capabilities

Text messaging that reaches everyone

Global routing

International contacts need local carrier delivery for reliable reception. Managing separate providers per region creates operational complexity and inconsistent experiences. You end up with different dashboards, different pricing models, and no unified view of delivery performance.

Send SMS to phone numbers in multiple destinations through a single interface. Channels automatically selects optimal carrier routes based on deliverability, latency, and cost. Your messages reach contacts wherever they are, and you manage everything from one platform with unified analytics.

Delivery tracking

Did the message arrive? Sending without confirmation means wondering if contacts received your communication. Failed messages go unnoticed until someone complains or an important deadline passes. By then, the damage is done.

See delivery status for every message: sent, delivered, failed, or undelivered. Status updates flow back in real time as carriers confirm receipt. Failed messages surface immediately for retry or investigation. Delivery reports sync to contact timelines in People, so you always know what happened.

Two-way messaging illustration

Two-way messaging

One-way broadcasts feel impersonal and leave recipients with no way to respond. When contacts reply to SMS, responses land in a separate system that your team has to monitor and reconcile. Conversations feel disjointed, and follow-up becomes manual work.

Recipients reply to your messages, and responses appear in conversation threads alongside the original message. No separate inbox to check. Replies link to contact profiles in People, showing the complete relationship context. Conversations flow naturally.

Bulk SMS campaigns illustration

Bulk SMS campaigns

Sending personalized SMS to hundreds of contacts one at a time is not feasible. Many bulk SMS tools lack personalization and send generic messages that feel like spam. Recipients tune out, and engagement suffers because mass messaging treats everyone the same. In additional, sending bulk SMS to millions of recipients can take several hours or even days to deliver.

Send SMS to groups or segments defined in Delalify People. Personalization variables pull contact data like first name, company, appointment time, or any custom field for individualized messages at scale. Each recipient sees a message that feels personal. Bulk delivery happens in the background while you move on to other work. Delalify Channels handles all the complexities of bulk SMS delivery, and ensures that your messages are delivered in the shortest possible time so you can focus on your business.

Alphanumeric, shortcode and long code support

High-volume marketing campaigns need throughput that long codes cannot provide leading to carriers throttling messages and deliverability suffering. Conversational messaging needs a persistent number that recipients recognize and can save as a contact. Different use cases require different tools.

Use alphanumeric or shared shortcodes for high-volume campaigns that need to send thousands of messages quickly. Use dedicated long codes for conversational messaging where recipients expect to reply and build an ongoing relationship. Channels manages both types, routing your messages through the appropriate infrastructure.

Compliance tools

Messaging regulations like TCPA, GDPR, and carrier policies require opt-out handling, quiet hours enforcement, and consent documentation. Manual compliance tracking risks fines and reputation damage. Carriers can blacklist your numbers if violations occur.

Automatic opt-out handling processes STOP requests immediately and updates contact preferences in People using system tags. Quiet hours enforcement prevents messages during restricted times based on the recipient's destination. Compliance happens by default, reducing legal risk.

Why it matters

Direct access to your audience

Higher engagement rates

SMS messages get read within minutes, with open rates above 95%. When your communication needs immediate attention, text messages cut through inbox noise that buries emails for hours or days.

Global reach

Send to contacts anywhere in the world without managing multiple carrier relationships. Channels routes messages through optimal carriers for each region, handling the complexity of international delivery behind the scenes.

Unified conversation history

SMS conversations appear alongside email in People contact timelines, not in a standalone tool. Your team sees the complete communication picture without switching between applications or reconciling separate histories.

Two-way conversations

Recipients reply to your messages, and responses appear in conversation threads automatically. Turn one-way broadcasts into genuine dialogues that build relationships rather than just push information.

Use cases

See SMS in action

Healthcare clinic sending appointment reminders

The clinic uses Delalify Automation to trigger SMS reminders 48 hours before each appointment. Messages pull the patient's name, appointment time, provider name, and office location from their People contact profile. Patients reply with "C" to confirm or "R" to reschedule, and responses appear in their contact timeline alongside appointment history and previous communications. Staff see which patients have confirmed and which need follow-up calls.

Result

No-show rate drops from 18% to 6% because patients receive timely, convenient reminders. Staff time spent on confirmation calls decreases 80% because most patients confirm via text reply.

E-commerce brand running a flash sale

Marketing creates an SMS campaign targeting the VIP customer group in People, filtered by customers who have purchased in the past 90 days. Each message includes a personalized discount code and the customer's first name. The campaign sends at 9 AM local time across time zones using Channels' delivery scheduling. Responses thread into each customer's conversation history, and analytics track which customers clicked through to purchase.

Result

Flash sale revenue exceeds projections by 40% due to immediate visibility and personalization. Marketing identifies which customer segments respond best to SMS promotions, informing future campaign targeting.

E-commerce brand running a flash sale

Field service company dispatching technicians

Automation triggers SMS to customers 30 minutes before the technician arrives. Messages include the technician's name, photo link, arrival window, and a tracking URL showing real-time location. Customers reply with gate codes, parking instructions, or pet warnings, and these responses attach to the service ticket in the customer's contact profile. Technicians review the conversation thread before arriving to ensure they have all access information.

Result

First-visit resolution improves 25% because technicians arrive with complete site access information. Customer satisfaction scores increase because the communication feels personal and responsive.

Restaurant managing reservation confirmations

Automation sends SMS confirmations immediately when reservations are booked, including party size, date, time, and a link to view the menu. Two hours before seating time, reminder texts go out with parking information and a request to reply if plans have changed. Guests text back to modify party size, request high chairs, or cancel. All communications thread into the guest's profile in People, showing dining preferences and visit history.

Result

Table utilization improves 30% because cancellations come early enough to rebook the slot. Staff recognize returning guests and their preferences before they arrive, creating personalized dining experiences.

Restaurant managing reservation confirmations

Auto dealership scheduling service appointments

The service department uses Delalify Automation to trigger SMS messages based on vehicle maintenance schedules stored in customer contact profiles within People. When a customer's vehicle approaches 30,000 miles, they receive a text listing recommended services and current promotions. Customers reply with preferred dates and times, and responses feed into the scheduling system. Follow-up texts confirm appointments and remind customers the day before.

Result

Service bay utilization increases 28% because customers book proactively instead of waiting until problems occur. Revenue per customer grows because maintenance reminders capture service work that would otherwise go to independent shops.

Auto dealership scheduling service appointments

National retail brand managing SMS opt-outs across teams

Multiple teams run weekly SMS promotions: marketing sends flash sales, customer service sends order updates, and the loyalty program sends rewards notifications. When a customer replies STOP to any message, Channels immediately applies the unsubscribe system tag to their contact profile in People. The suppression applies automatically across all teams and future campaigns. Marketing's weekly promotion, support's shipping alerts, and the loyalty team's reward messages all skip that number without manual intervention. No spreadsheet updates, no team notifications, no risk of accidental re-messaging. Delalify Channels delivers deep risk elimination at scale.

Result

Zero TCPA violations occur from accidental re-messaging because suppression happens instantly and universally. Teams run campaigns without fear of compliance issues because opt-out handling requires no manual coordination.

Related features

Explore more Channels capabilities

Email

Combine SMS with email for cross-channel campaigns.

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Multisend

Send through SMS and email in one campaign with unified tracking.

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Analytics

Track SMS delivery rates, response rates, and campaign performance.

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View all Channels features

Reach contacts through text

SMS cuts through inbox noise with 95%+ open rates. Send globally, track delivery, and see replies in unified conversation threads.

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