One campaign that reaches contacts everywhere

Different messages suit different channels. Urgent alerts need the immediacy of SMS while detailed content needs the space that email provides. Manually coordinating which contacts get which channel adds complexity and creates room for errors.

Set rules for which channel to use first based on message urgency and content type. Send SMS for urgent messages, email for longer content, or both for critical communications. Channels routes automatically based on contact data availability: contacts with phone numbers receive SMS, those without get email. The right channel reaches each person automatically based on your rules.

Creating separate campaigns for SMS and email means duplicating personalization work. Variables defined in one place should work in both. Maintaining consistency across channels adds overhead that slows campaign execution.

Contact fields pull contact data from People and work across all channels. Define variables once, and they populate in both SMS and email versions automatically. One definition, multiple outputs. Personalization stays consistent regardless of delivery channel.

Separate reporting for SMS and email means manually combining metrics to understand campaign performance. Comparison requires spreadsheet work, and by the time you finish, the data is stale. Understanding what worked requires too much effort.

See delivery rates, open rates, click rates, and response rates aggregated across SMS and email, plus breakdowns by channel. Compare which channel performed better for specific audience segments. Performance data appears in one unified view with drill-down capabilities.