Campaign insights that improve every send

Track delivery rates, open rates, click rates, and response rates across all channels. Export reports, monitor trends, and optimize campaign performance with data.

Start with ChannelsTalk to our team

Performance insights

Measure what matters

Analytics in Channels shows you what happens after you hit send. Track delivery success, engagement patterns, and campaign outcomes. Filter by channel, time period, or audience segment to find insights that improve future messaging. Every campaign teaches you how to reach people better next time.

Capabilities

Performance insights that drive action

Delivery metrics

Messages fail silently. Bounces, blocks, and carrier issues go unnoticed until patterns emerge and customers complain about missing communications. By then, sender reputation may have suffered, making recovery take weeks.

Track sent, delivered, bounced, and failed messages in real time. See delivery rates by carrier, domain, and time period. Failed messages surface immediately for investigation or retry. Alerts notify you when delivery rates drop below thresholds. Problems appear before they damage sender reputation.

Engagement tracking

Sending without measuring engagement leaves you guessing. Did the campaign work? Which messages resonated with which audiences? Without data, optimization is impossible, and you repeat mistakes instead of learning from them.

See open rates, click rates, and response rates at the campaign, message, and individual contact level. Drill down to see exactly who engaged and what they clicked. Engagement data syncs to contact profiles in People, building behavioral intelligence over time. Engagement becomes visible and actionable.

Channel comparison illustration

Channel comparison

You send through SMS and email but cannot compare their effectiveness because each channel has its own reporting tool with different metrics. Apples-to-apples comparison is impossible without manual spreadsheet work.

Compare SMS versus Email performance side by side with normalized metrics. See which channel drives higher engagement for different message types, audience segments, and times of day. Identify when SMS outperforms email and vice versa. Channel choice becomes data-driven rather than habitual.

Audience insights illustration

Audience insights

Aggregate metrics hide important variations. Some segments engage deeply while others ignore everything. Treating all contacts the same wastes resources on unresponsive audiences and underserves your most engaged contacts.

Segment analytics by groups or tags when Channels Conversations are linked to groups in People. Compare engagement rates across customer segments, industries, regions, or any custom classification. Learn which audiences engage most with your messages and tailor future campaigns accordingly.

Trend analysis

Point-in-time metrics miss the bigger picture. Is engagement improving or declining? Are seasonal patterns at play? Without trends, you react to individual campaigns instead of optimizing your overall messaging strategy.

View performance over time to spot improvements, declines, or seasonal patterns. Compare current period metrics to historical benchmarks. Track the impact of strategy changes across quarters. Campaign effects become visible in context. Strategy grounds in historical data.

Export and reporting illustration

Export and reporting

Stakeholders need reports in their preferred format. Manually recreating analytics in spreadsheets takes hours, introduces errors, and delays decision-making. By the time reports are ready, the data is stale.

Export analytics data in CSV, PDF, or scheduled email reports for stakeholders or deeper analysis. Configure automated report delivery on daily, weekly, or monthly schedules. Define which metrics and visualizations each report includes. Reporting happens without manual effort.

Why it matters

Data that improves results

Optimize send timing

Data shows when contacts engage most actively, informing optimal send times for future campaigns. Stop guessing about when to reach out and start scheduling based on proven patterns in your audience behavior.

Prove ROI

Engagement metrics demonstrate campaign value to stakeholders with concrete numbers rather than assumptions. Budget conversations shift from defending costs to discussing which successful initiatives deserve expansion.

Catch problems early

Delivery issues surface immediately through real-time monitoring. Bounce rate spikes and deliverability drops trigger alerts before major campaigns fail, giving you time to investigate and correct.

Segment performance insights

Analytics filtered by People groups or tags reveal which audiences engage most with your messages. Target resources toward segments that respond well and develop different strategies for those that do not.

Use cases

See analytics in action

Marketing team reporting to leadership

Marketing schedules automated monthly reports that aggregate email and SMS performance across all campaigns. Reports include trend charts showing open rates, click rates, and response rates over the past 12 months. Channel comparison views show which message types perform better via SMS versus email. The team segments analytics by audience groups from People to identify which customer segments engage most actively. Automated delivery sends reports to stakeholders on the first Monday of each month.

Result

Leadership approves budget increase after seeing 40% engagement growth backed by data. Marketing demonstrates clear ROI with metrics that tie campaign performance to business outcomes.

Marketing team reporting to leadership

Sales team comparing email performance across campaigns

Sales runs two demo follow-up campaigns targeting similar audiences but using different subject line approaches: one direct and benefit-focused, the other curiosity-driven. Analytics displays open rates, click rates, and reply rates for each campaign on the same dashboard. The team filters by deal stage using tags from People to see which approach performs better with early-stage versus late-stage prospects. Trend analysis shows performance patterns over the past quarter, revealing that direct subject lines consistently outperform curiosity hooks for enterprise deals.

Result

The team standardizes on benefit-focused subject lines for enterprise prospects and documents the finding for new reps. Future campaigns start from proven approaches rather than guesswork.

Sales team comparing email performance across campaigns

Operations team monitoring critical notifications

Operations configures real-time delivery monitoring for system alerts and transactional messages. Dashboards display current delivery rates, bounce rates, and carrier rejections with 15-minute refresh cycles. Alert rules trigger notifications when delivery rates drop below 95% or bounce rates exceed 2%. The team sets up comparison views showing delivery performance across different SMS destinations and email providers to identify routing issues quickly.

Result

Destination issue identified and escalated within 30 minutes, minimizing customer impact. The operations team catches deliverability problems before users report missing notifications.

Fundraising team measuring donor engagement

The development office segments analytics by donor tier, giving history, and program affinity using groups and tags from People. Reports show which appeal themes resonate with each segment: major donors respond to impact reports while first-time donors engage with storytelling. Trend analysis reveals seasonal patterns in donor engagement, informing the timing of future appeals. Export functionality delivers donor-level engagement data to the CRM for personalized stewardship planning.

Result

Annual fund results improve 19% because future appeals match messaging to proven donor preferences. Development officers prioritize outreach to highly engaged donors identified through analytics.

Fundraising team measuring donor engagement

Customer education team tracking content performance

The team analyzes click rates and engagement patterns on educational email sequences sent to customers tagged "Onboarding" in People. Analytics show which links receive the most clicks and where engagement drops across the sequence. The team compares click rates by customer segment to identify which audiences need different content approaches. Trend analysis reveals how engagement changes as content improves. Monthly reports track performance as revised content rolls out.

Result

Course completion rates climb 27% as the team refines which content drives action. Customer onboarding time decreases because educational content matches proven engagement patterns.

Customer education team tracking content performance

Related features

Explore more Channels capabilities

SMS

View SMS-specific delivery and response metrics.

Learn more

Email

Track email opens, clicks, and engagement patterns.

Learn more

Multisend

Compare cross-channel campaign performance in unified reports.

Learn more
View all Channels features

Measure and optimize your messaging

Track delivery, engagement, and response rates across all channels. Export reports and prove the value of your communication.

Try ChannelsView all products