01
Centralize user relationships from the first beta signup
When a beta user signs up through the landing page, Delalify People creates their profile automatically via API integration, capturing signup source, product interest, and referral context that informs every subsequent interaction. As founders conduct user interviews, onboard early customers, and collect feedback, they document insights directly in People instead of scattering notes across email, Slack, and Google Docs. Product teams tag users by feature requests, use case, and engagement level, creating segments that drive roadmap prioritization and beta testing recruitment. When the startup hires customer success or sales team members, new hires inherit complete user histories instead of starting from fragmented spreadsheets. Delalify Channels sends product update announcements, feature launch invitations, and feedback requests to user segments defined in People, ensuring communications reach the right audiences without manual list management. OneCloud stores user research recordings, beta agreements, and design mockups attached to user profiles where product and go-to-market teams access the same source materials.
Outcome
Startups avoid data debt that plagues scaling companies, new team members onboard faster because user context exists in structured profiles, and product decisions ground in documented feedback instead of founder recollections.